Every online profile plays an important role – to serve as the first point of contact between yourself and the numerous groups of people you see as your target audience. Regardless of how they found your page, your profile is the ultimate decider of whether or not they choose to give you a follow and take up an abiding interest in what you have to offer.
While a highly optimized profile ensures this, a flat profile ensures the opposite.
So how exactly does one maximize, customize, and optimize their profile to ensure maximum conversion? We have all the answers you’ve been looking for below.
Profile Personalization and Optimization – Recognizing the Right Elements
Online platforms are responsible to their users for providing a beautiful profile that allows people to customize, optimize and increase their chances of success on the platform. A great profile page can help you stand out and make you more appealing than you would have without it.
It can be the spring that launches your page into utmost success. To do this, online platforms spend a lot of money designing the perfect profile framework that allows the best possible results.
It is up to you to capitalize on these features and use them to your own advantage. This post aims to introduce you to these crucial features and teach you how to make the most of them.
Key Elements to Focus on for a Great Profile
A profile page is never complete without an image. A user photo tells a lot about that individual. You can capture age, race, gender, and so on from pictures.
Also, they can convey hidden information like personality, hobbies, interests, etc. Most often than not, a profile picture is a great determiner of whether or not people relate to your page.
Names and Nicknames
The section for names is the bare minimum and is expected in a user profile design. The names are essential for identifying and personalizing each user. Besides the users’ actual names, some platforms add an additional section for nicknames.
Adding a nickname helps build connections with the new generation and tech-savvy audience.
Interests and Achievements
This section is for users to describe their goals, drives, and achievements. It is basically a great way to know people on a personal level. All of these give visitors hints as to who the user is and how their products or services apply to them.
About and Summary
This section gives you the chance to tell your users more about you. It is where you add the catchy part of your lives. Though the standard for this section is 2 or 3 sentences, users may provide a summarized version of their story and interests.
Once known as a critical feature of social media profile pages, a follow button has become an essential component of any app or website. And while there are a handful of key metrics with which you can measure conversion, the follow button remains one of the most important.
To this end, many of the optimization steps you carry out on your page will be geared towards convincing your visitors to push that follow button so that you can continue to have their attention for a long time to come.
6 Points on Improving an Online Profile Page
Simple and Direct Navigation
So as not to lose out on new customers, make the design of your profile page simple. Complex designs may seem like a good idea in your head but trust us when we say that in real life, it is tedious and dissuades engagement instead of encouraging it.
The ultimate principle guiding every profile is accessibility. You lose a great deal of this accessibility when you choose to prioritize complexity over simplicity.
A user profile page should always be as visually distinct as possible. While some platforms allow very little visual customization, some allow users to add custom backgrounds and banners.
This is a great way to appeal to your users aesthetically while passing across important messages through these designs. Those who are design savvy will find it easy to quickly design something truly spectacular with the right software. In contrast, those without significant experience can easily get their high-quality profile design templates from a website like Designurbate.
All templates here are built by professional designers with years of experience and are available free of charge.
Responsive and Mobile Friendly
The chances are that more than half of your traffic will come from mobile devices. Platforms already go through a great deal to ensure their profile pages are responsive on both desktops and smartphones.
It is up to you to ensure that you don’t make any customizations that tamper with this, meaning any banner or image you use should be responsive and optimized for all platforms.
Consistency & Uniformity
A well-optimized profile is consistent in all aspects. This includes consistency in font, color, and any other interface elements. While it may be tempting to go with different styles across different sections of your profile, this usually does more than good.
A simple, consistent page goes a long way in encouraging user interaction. People want something they are familiar with, something simple and consistent. Too many variations can be jarring and unusual, which are attributes you really don’t want to be associated with your page.
An optimized profile has a lot to offer. Thankfully, taking advantage is also quite easy as long as you follow the basic principles highlighted above.
On a closing note, it is also worth mentioning that you should always strive to guard against the overload of information in your online profiles.
Cramming too much information on the profile page can be counterproductive. The key is only providing only information that is essential to your brand. A streamlined online profile page makes every other thing accessible. Regardless of how good your design looks, users will leave unless they can access it instantly and easily.